Why Competing on Price Is a Losing Strategy for Premium Businesses
When business slows down, the instinct to lower prices kicks in fast. But price is not the right thing to compete on. Learn how to win more business by finding the right customers online.
Generating Over $200K in Online Leads for a Home Service Company
How a Charlotte Home Services Company found the right customers online, along with over $200,000 in leads. When low-cost competitors flood the market, it’s easy to assume price is the problem. But that isn’t always the case.
Doubling Social Media Engagement Without Increasing Spend
This established Charlotte franchise owner was investing heavily in marketing for his tutoring business, but results were inconsistent and frustrating. Despite solid SEO rankings and a strong Google profile, leads weren’t growing in proportion to the spend.
Which Metrics to Monitor for Sales Growth
Let’s be honest: most entrepreneurs start with a dream. You want to do meaningful work. Make an impact. Make money. But dreams don’t build businesses—strategy does.