Kristus Ratliff 4/23/25 Kristus Ratliff 4/23/25

Which Metrics to Monitor for Sales Growth

Let’s be honest: most entrepreneurs start with a dream. You want to do meaningful work. Make an impact. Make money. But dreams don’t build businesses—strategy does.

Kristus Ratliff 12/1/24 Kristus Ratliff 12/1/24

How to Define Your Target Audience in Three Steps

Targeting everyone in marketing leads to ineffective messaging and high costs with low returns. Quickly define your target audience with these three steps.

Kristus Ratliff 7/6/24 Kristus Ratliff 7/6/24

Five W’s of an Effective Business Plan

To build a business plan, you first need clarity around your business concept. The Five W’s are a great place to start if you’re still refining the details of your idea.

Kristus Ratliff 7/1/24 Kristus Ratliff 7/1/24

Starting a Business Is Scary, It Doesn’t Have to Be Hard

Starting a business can be one of the most intimidating endeavors you'll ever pursue. These tips can make the journey less daunting.

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