Doubling Social Media Engagement Without Increasing Spend

This established tutoring business owner was investing heavily in marketing—but results were inconsistent and frustrating. Despite solid SEO rankings and a strong Google profile, leads weren’t growing in line with spend.

The assumption was that marketing simply “wasn’t working.” In reality, the problem was where the money was going.

The Strategy

Instead of spreading their budget across multiple channels, we paused SEO entirely and shifted focus to social media—specifically Facebook.

We built a content strategy centered on the specific concerns of parents and students, then tested ads using very small, highly targeted audiences. This allowed us to quickly learn what resonated without overspending.

We didn’t touch the website at all (a franchise limitation). We focused entirely on messaging, audience testing, and engagement.

The Results

• 160% increase in page and post engagement

• More inbound calls and leads

• Performance 2–3x above industry benchmarks on a modest budget

“We have worked with several marketing organizations in an attempt to boost our presence online with social media to support our brand awareness, customer engagement and eventually leading to contact that turns into business. Working with My Business Accelerator has finally provided us that support.

We have seen huge positive growth in all areas, and we are thrilled with the service and results we are receiving.”

The Lesson

For mature businesses, targeted marketing beats multi-channel marketing when resources are limited.

Contact us if you want to 2X your social media engagement without increasing your budget.