Generating Over $200K in Online Leads for a Home Service Company

When low-cost competitors flood the market, it’s easy to assume price is the problem. That’s exactly what this luxury home services company believed as sales slowed and installers began choosing cheaper materials over higher-quality options.

But the issue wasn’t simply competition. The real problem was visibility and connection. Their brand and website were still built for a wholesale model, not for homeowners willing to invest in premium, long-lasting solutions. The people who wanted what they offered couldn’t easily find them—or understand why they were worth the investment.

The Strategy

We partnered with the client on a full rebrand and website relaunch focused on direct-to-consumer services. The goal wasn’t to chase volume—it was to clearly communicate value, simplify conversions, and connect with the right audience.

Rather than overhauling everything at once, we focused on:

• A clear brand shift that honored the company’s legacy

• A website designed to convert inquiries into real sales

• Targeted SEO around a small set of high-priority keywords

• Back-office integrations to streamline lead handling

The Results

Within five months of launch:

• The site ranked higher across all targeted keywords

• Lead value exceeded $250,000

• The business successfully repositioned itself without racing to the bottom on price

The Lesson

Find your customers—don’t chase someone else’s. Competing on price rarely works for premium businesses. Clarity, positioning, and a focused website strategy matter far more.